AstraZeneca | “Up the Antibodies” Campaign
BROADCAST, STREAMING, SOCIAL, radio, OOH
AstraZeneca launched Up The Antibodies: as an educational campaign with the goal of empowering the immunocompromised community as they carefully re-emerge from the pandemic by educating them on the steps they can take to receive an additional layer of protection to prevent COVID-19 through a long-acting monoclonal antibody.
Role: Agency Sr. Producer
Awards
Cannes Lions: SHORTLIST: Pharmaceuticals
One Show Awards: MERIT WINNER: Pharma – Public Relations
Vega Digital Awards": PLATINUM WINNER: Video/Online Video – Pharmaceutical
NYX Video Awards: GOLD WINNER: COVID-19 Related – Pharmaceutical and GOLD WINNER: COVID-19 Related – Public interest/Awareness
NYX Marcom Awards: GRAND WINNER: COVID-19 Related – PR Campaign, GOLD WINNER: Strategic Campaign – PR Campaign, and GOLD WINNER: Public Relations – Newspaper Placement
DTC National Advertising Awards: WINNER: Best Use of Celebrity in a Campaign or PSA
MUSE Creative Awards: GOLD WINNER: Best Integrated Campaign, GOLD WINNER: Social Media Influencer & Celebrity, and GOLD WINNER: Video Public Service & Activism (among others)
Lit Commercial Awards: PLATNIUM WINNER: COVID-19 Related - Public Relations, PLATNIUM WINNER: Video/ Web Based Productions – Pharmaceuticals, and GOLD WINNER: Influencers – Healthcare
Jay Chiats: BRONZE WINNER: Healthcare Strategy
PRWeek Healthcare Awards: WINNER: Best in Media Relations