Perdue | Beer Can Chicken Beer
beer collaboration, distribution, packaging, web design, photo
Every summer, chicken lags behind burgers and steak in sales and popularity. Perdue, one of America’s largest poultry brands, wanted to earn chicken's rightful “share of grill” by winning over barbecuers nationwide.
Role: Agency Sr. Producer
Awards
PRWeek US Awards: Best in Product Brand Development
The WARC Awards: Gold Winner for strategic thinking
The Webby Awards: Advertising, Media & PR Nominee for Best Launch 2024
The One Show: Finalist for Creative Effectiveness