Barilla | Vero Gusto Event
activation, event
To launch Barilla’s new line of premium pasta sauces, we planned an event for media and influencers that brought Vero Gusto’s artfully balanced ingredients to life. We partnered with sensory expert Dr. Hoby Wedler to guide guests through a blind tasting. During this sensory deprivation experience, guests isolated the aromatic flavors in Vero Gusto and learned more about what makes the sauces’ ingredients so special. We also commissioned ceramic artists, one-of-a-kind sculptures, and craft cocktails to immerse guests in Vero Gusto’s ingredients—bringing them to life through accompanying descriptions.